Maltesers to donate up to £1m to Comic Relief through #bakeamillion

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis52  323 total views,  1 views today  324 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis52 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Mars Inc is to donate up to £1 million to Comic Relief in a baking and social sharing campaign for Red Nose Day.The confectionary brand is sharing a range of baking recipes to inspire the public to bake for Comic Relief. Recipes include:Maltesers CakeMaltesers Red Nose Day CupcakesMaltEaster Bunnies CupcakesMaltesers Whoopie PiesMaltesers Chocolate Swiss RollRecipes for all the bakes can be downloaded from the Red Nose Day website.Red Nose Day’s Bake Sale kitComic Relief encourages the public to sell their chocolate creations at a bake sale to raise funds. In addition, for each photo of a different bake shared via Maltesers’ Facebook page or other social media platforms between 1 February and 24 March and tagged with #bakeamillion, Maltesers will donate £5. Mars will donate up to £1 million in this way.£5 per social share is an unusually high sum. Most donation-per-social-share campaigns tend to generate 50p or £1 per share.Red Nose Day takes place on Friday 24 March 2017.Chocolate fundraisingThe #bakeamillion campaign might prove a tricky challenge for those who are taking part in British Heart Foundation’s DECHOX campaign, giving up chocolate throughout March. Alternatively it could be the perfect challenge – to bake a Maltesers cake and not lick their fingers. Howard Lake | 28 February 2017 | News Advertisement Tagged with: Comic Relief corporate Digital Events hashtag Maltesers to donate up to £1m to Comic Relief through #bakeamillionlast_img read more

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