Impossible Whopper Coming Soon to All US Burger King Branches

first_imgStay on target Burger King’s Impossible Whopper Available Nationwide For Limited TimeBurger King Celebrates ‘Stranger Things’ With ‘Upside Down’ Whopper Burger King will reportedly roll out its Impossible Whopper—the vegetarian twist on a fast food classic—to locations across the nation this year.This month’s trial run in St. Louis went “exceedingly well,” a company spokesperson told CNN, boasting that sales of the meat-free patty are “complementary” to the regular Whopper.The restaurant did not immediately respond to Geek’s request for comment.Following White Castle’s lead, Burger King recently partnered with Impossible Food to bring a meatless burger to the market.The Silicon Valley startup, which develops plant-based substitutes for meat and dairy products, launched its avant-garde meat analogue patty in July 2016.Production of the Impossible Burger uses 95 percent less land and 74 percent less water than ground beef from cows, and emits 87 percent less greenhouse gas, according to the firm.The signature sandwich—upgraded early this year—also promises direct health benefits like additional protein, less total fat, zero cholesterol, and fewer calories than a similar-sized meat burger. Not to mention it’s gluten-free.Burger King’s Chief Marketing Officer Fernando Machado told the New York Times that initial taste testers can’t tell the difference between the fan-favorite meat patty and the vegetarian-friendly new one.“People on my team who know the Whopper inside and out, they try it and they struggle to differentiate which one is which,” Machado said early this month.Hungry customers can already order an Impossible Whopper from 59 locations in the St. Louis area. And soon, every BK branch in the country.“I have high expectations that it’s going to be a big business, not just a niche product,” Machado added.It worked for UK bakery Greggs, which launched a vegan sausage roll that, by all accounts, has boosted sales nearly 10 percent in seven weeks.“Our whole focus is on making products that deliver everything that meat lovers care about,” Impossible Foods founder Pat Brown said in an NYT interview.The company’s next hurdle: feed the growing demand for healthier, more environmentally friendly food.On the same day Burger King introduced the new Whopper, Impossible patties hit kitchens in all 570 locations of casual dining chain Red Robin.More on Veggie Burger Bleeds so Vegetarians Can Feel Like They’re Eating MeatWatch: YouTuber Sends Big Mac Burger Into Space, Eats ItThis Amazing Machine Can Cook, Assemble 100 Delicious Burgers An Hourlast_img read more

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